Man gesturing to come in.
 
This article is for you if...
You're a local business owner or a marketing agency pro and you're curious about Moz pricing.
 
We'll do a complete breakdown of Moz pricing and all the juicy details about Moz Pro and Moz Local plans!
 
You don't want to miss this, I'll give you an honest answer to the following questions:
 
👉 How much does Moz Pro cost?: We'll do a comprehensive breakdown of all Moz Pro Plans.
 
👉 How much does Moz Local cost?: We'll unravel all the ins and outs, giving you a clear idea of the costs involved for your local business or agency.
 
👉 How to get Moz for free?: We'll also unravel the free trial info for Moz Pro and Moz Local.
 
👉 How to Cancel Moz?: I know commitment can be a bit scary, so let's address that too. We'll walk through the cancellation policies together, ensuring there are no surprises when you cancel.
 
👉 Is Moz Local worth It?: Lastly, let's get to the burning question that's probably been on your mind. I'll give you an honest, no-nonsense assessment to help you figure out if it's the right fit for your business or agency.
 
So, my friend, grab yourself a cup of coffee, sit back, and get ready for an enlightening conversation about Moz pricing in 2023. And hey, don't forget to bring your sense of humor along for the ride! Sounds good?
 
Before I forget, we will go over the following topics:
 

Moz Pricing Summary

Moz Local website.
 
If you're too busy to dig into the nitty-gritty of Moz pricing, don't worry! Here's a lightning-fast rundown that will take you less than 1 minute to read:
 

Moz Free Trial:

Let's start with the Moz Pro Trial. Now, they're offering you a whole 30-day trial to play around with their SEO tools. But here's the catch: keep an eye out for those sneaky surprise charges later on.
 
When it comes to Moz Local, things get a bit trickier. They don't offer a free trial over there. Nope, they want you to pay upfront.
 
Jump here to find all the info on Moz trials.
 

Moz Local Pricing:

Now, let's talk Moz Local pricing. They have a few plans to choose from.
 
  • First up, we've got the Lite Plan. For a mere $14 a month, you'll get automated listing management. Sounds pretty handy, right? But hold your horses, because it's limited to essential directories in the US, UK, and Canada.
  •  
  • Next up, we've got the Preferred Plan. For $20 a month, you can respond to reviews and do some basic review management. Not bad, but still limited when it comes to review management.
  •  
  • Now, let's move on to the Elite Plan. This one will set you back $33 a month, it lists your business on a few other local directories.
Want to dig in further? Just hop on over to the Moz Local Pricing section.
 

Moz Pro Pricing:

Last but not least, let's talk about Moz Pro Pricing:
 
  • The Standard Plan kicks things off at $99 a month. With this one, you can dip your toes in the water with 3 campaigns, but be prepared for limited searches and URLs.
  •  
  • If you're feeling a bit more adventurous, the Medium Plan might be up your alley. It'll cost you $179 a month, but you'll get more campaigns and better crawling. Just remember, though, if you want to add extra campaigns, you'll need to pay extra.
  •  
  • Now, if you're really going all-in, the Large Plan might catch your eye. At $299 a month, you'll enjoy increased campaigns and search results.
  •  
  • Last but certainly not least, we've got the Premium Plan. This will set you back a whopping $599 a month. More than a bit on the pricey side.
Ready to take the plunge? Check out the Moz Pro Pricing section and get all the details.
 

Is Moz Worth it for Local Businesses & Agencies?

Definitely not! And if you're wondering why, feel free to jump right into the 'Is Moz Local Worth It' part.
 
But hey, I'd still suggest giving the entire blog a glance (it'll only steal 7 minutes of your time) to really get where I'm coming from.

Moz Free Trial

 
So, here's the lowdown on how you can get your hands on Moz for absolutely free. Ready? Let's dive in!
 

Moz Local Free Trial

Meme showing Moz Local doesn't offer free trial.
 
They don't offer a trial. They don't believe in giving you a taste before asking you to pay up.
 

Moz Pro Free Trial

Moz Pro free trial.
 
  • Trial Length: You'll get a whole 30 days to explore their SEO tools and features for free. That's quite generous!
  •  
  • Is Credit Card Required? Unfortunately, yes. They want your credit card details during signup, which opens the door for some surprise charges later on.
  •  
  • How to Cancel the Trial? If you decide Moz isn't your cup of tea, don't worry, you can cancel anytime during the trial. Just make sure you do it at least 24 hours before the trial ends to avoid any unwanted charges sneaking up on you.
  •  
  • During the trial period, you'll have access to their Medium plan, giving you the power to set up 10 Campaigns and utilize Moz's research tools. But be warned, if you dare to upgrade to a higher subscription level, your trial ends abruptly, and the bill comes knocking on your door immediately.

Moz Local Pricing

 
Moz Local pricing plans.
 
Let's discuss the pros and cons of Moz Local pricing:
 

Moz Pricing Plan for Local Businesses #1 - Lite ($14/month)

Here are top 4 features of this plan:
  • Active location data distribution and management across the search ecosystem.
  • Listing management, data distribution, syncing, and cleaning – all automated.
  • Integration with Google and Facebook.
  • Review monitoring.
And 3 places where this plan falls short:
  • It only covers essential Directories in the US, UK, and Canada.
  • Limited to just a few partners like Google and Facebook.
  • No review management (review generation, responding to reviews) features.
Moz Local limits your business to just North America region, so if you're outside this region, you're better off looking somewhere else. This review by Jason talks exactly about this:
 
“As I said it works best for business listings in US, UK and Canada. Outside of these countries, not so much.” ― Joseph D. (Marketing Agency owner)
 

Moz Pricing Plan for Local Businesses #2 - Preferred ($20/month)

Here are some slightly more impressive features:
  • Social posting - Post across social channels.
  • Respond directly to customer reviews.
  • All the features of Lite plan.
Here are 2 reasons why the Preferred Plan might not be the "preferred" choice:
  • Sure, review management and social posting are included, but those are just the basics.
  • There are no review generation or review marketing features.
 

Moz Pricing Plan for Local Businesses #3 - Elite ($33/month)

It promises complete local presence management, here are the top 3 features:
  • Everything from the Lite and Preferred plans.
  • Get access to a few additional local directories.
  • Submission to data aggregators starting at additional $4/month.
Here's why it might not be as "elite" as it sounds:
  • Still no features to get you more reviews.
  • No features that helps convert thos positive reviews into sales.
  • The optional data aggregators add-on for $4 per month? Well, you might need that to fill in the gaps, but it's an additional cost nonetheless.
If you're all about boosting your reviews and raking in more sales using those reviews, you might want to check out ReviewGain. Best part? It costs just $49/month.
 

Moz Pro Pricing

 
Moz Pro pricing.
 
Here's a breakdown of the Moz Pro pricing, buckle up:
 

Pricing for Moz Pro Plan #1 - Standard ($99/month)

  • Track 3 campaigns and crawl 100,000 pages per week. It's like dipping your toes in the SEO pool.
  • You get 1,200 searches and can track 60 URLs.
2 reasons why the Standard Plan might not be worth it for you:
  • You have to pay extra for every additional campaign. Ouch, that can hurt your budget.
  • Limited to only 1,200 search results and 60 URLs, that's like watching the first few minutes of a movie and being left hanging.
 

Pricing for Moz Pro Plan #2 - Medium ($179/month)

  • Handle 10 campaigns and crawl a whopping 500,000 pages each month.
  • You get 6,000 searches and can track 200 URLs.
  • All the features of Lite plan.
Cons of this plan:
  • Still have to pay extra if you want more campaigns.
 

Pricing for Moz Pro Plan #3 - Large ($299/month)

  • Get ready for 25 campaigns, 12,000 searches, and crawl 1,250,000 pages per month.
  • Track a cool 500 URLs.
 

Pricing for Moz Pro Plan #4 - Premiun ($599/month)

  • Brace yourself for 50 campaigns, a jaw-dropping 18,000 search results, and crawl 2 million pages per month. It's like having your own personal SEO army.
  • Track a whopping 1,000 URLs.
So while Moz Pro might have some cool features, it could be too limited and expensive for small-medium businesses and agencies.
 

How to Cancel Moz subscription?

 

How to Cancel Moz Local?

 
FAQ related to Moz Local cancellation.
Here's a 6-step guide on how to cancel Moz Local:
 
  • First things first, log into your Moz account and head over to the Dashboard.
  • Find the location you want to cancel and go to its Profile tab.
  • Look for the Deactivate Location option on the right-hand side and give it a click.
  • A blue button labeled "Deactivate Location" will appear. Give it another click, and you're on your way.
  • Oh, and if you're canceling your only location, they'll ask you to fill out a survey. Just be honest and hit the "Cancel My Subscription" button.
  • On the next page, there's a red button that says "Cancel on renewal." Click it, and you're done.
 

What Happens When you Cancel Moz Local?

Meme showing you lose all your listings when you cancel Moz Local.
 
  • Okay, here's the deal: when you cancel, your listing becomes vulnerable to unwanted updates by those pesky data aggregators. They might mess up all the hard work you've put into it.
  • Basically your listings would be reverted to the pre Moz state soon enough.
 

How to Avoid Hidden Charges during Moz Local Cancellation?

  • Now, if you want to dodge charges, make sure to cancel the renewal at least 72 hours before your billing period ends.
  • If you really want to avoid the annual renewal fee, canceling with immediate effect is your best move. Trust me on this one.
  • Remember, canceling shouldn't be a headache but it kinda is with Moz Local.
 

How to Cancel Moz Pro?

FAQ related to Moz Pro cancellation.
 
Here's a 4-step guide on how to cancel:
 
  • Go to the Subscriptions page and select Cancel Plan.
  • Fill out the survey (because apparently, that's compulsory).
  • Click Next, and then confirm the cancellation by clicking Yes.
  • Don't forget to return to your subscription page to make sure it's canceled.
 

What Happens When you Cancel Moz Pro?

  • Your Campaigns will be archived, and no new data will be collected.
  • Moz keeps your historical ranking and link data forever, but you won't be able to access your reports anymore. So export that stuff before you say your goodbyes.
  • If you want your Campaign data back, you'll need to reactivate your subscription and restore your archived Campaigns.
 

How to Avoid Surprise Charges during Moz Pro Cancellation?

  • If you're planning to cancel, do it at least 24 hours before your renewal date, or they'll happily charge you for another round.
  • Oh, and if you accidentally get charged after canceling, you'll need to email their support with all the details.
  • Moz doesn't offer refunds. Nope, not even a penny back.
  • Pausing your subscription? Ha! Moz doesn't do that. The only way out is through cancellation.

Does Moz have Discounts on Local Tool for Agencies?

 
I searched far and wide for Moz Local discounts for agencies and even talked to a Moz rep myself, here's what I found:
 
They do offer discounts based on the number of locations you would be managing using Moz Local, but only give out custom quotes.
 
No official agency pricing is available anywhere for Moz.
 
But seems like they aren't too generous with the discounts unless you get a boatload of clients on board. This review by Muneeb spells it out perfectly:
 
“Moz local provides a good service but it can be very expensive if you're not using it for a bundle of clients.” ― Muneeb K. (Marketing Agency Owner)
 
Meme showing ReviewGain is better than Moz Local for agencies.
 
Hey, if you run an agency and are looking to help your clients with their online reputation, you should totally give ReviewGain a shot. It's super affordable, starting at just $49/month, and as you bring in more clients(5-10), the discounts go up to a cool 50%!
 

Is Moz Local Worth It for Local Businesses & Marketing Agencies?

 
Man nodding no.
 
Probably not! Here are 3 big reasons why:
 
  • No Free Trial, No Fun: Moz Local doesn't offer a trial. They're not big fans of letting you try before you buy. No sneak peeks or free samples
  •  
  • Can't get you more reviews: Moz Local doesn't help you get more reviews or market those reviews to get more sales. More reviews are also critical for increasing your search rankings, so they can't help you there.
  •  
  • Cancellation Complications: Now, let's talk about canceling your subscription. While it's not rocket science, Moz Local doesn't make it a walk in the park either. There's a process to follow, and if you're not careful, you might end up with unwanted charges. Plus, you'll have to time your cancellation just right to avoid being charged.
This review by Michael will drive the point home:
 
“Do NOT give they your Credit Card - I have experienced multiple unauthorized changes over multiple months. The excuse is always "Computer glitch".” ― Michael R. (Small-business owner)
Btw, I recently wrote a detailed 2023 review on Moz Local. It covers all the good stuff (3 pros) and the not-so-great parts (5 cons) specifically for small to medium businesses and agencies.
 
What's the Alternative?
Meme showing ReviewGain is better than Moz Local.
 
If you're someone who's looking to get more reviews using a tool that offers a free trial and an easy cancellation process, you might be better off with a tool like ReviewGain.
 
If you're a local business owner, ReviewGain offers tailored reputation management and marketing plans starting at an just $49/month.
 
And if you're a local agency, we have a 100% whitelabel reputation management tool starting at just $49/month.
 
For the sake of comparison, here's a quick breakdown of ReviewGain's plans:
 
Our Starter plan (for small businesses) is priced at a just $49/month:
  • You'll score a solid 20-30 reviews each month using 100 SMS review requests and 1000 email requests.
  • Managing and responding to reviews is a breeze with our central dashboard.
  • We've got your back 24/7, monitoring your profile and shooting review alerts straight to your phone.
  • Oh, and we'll help you get inside your customers' heads with our customer sentiment analysis features.
 
Our Growth plan (for mid-sized businesses) is priced at $79/month:
  • You'll get upto 150 shining reviews every month, thanks to 500 SMS review invites and unlimited email requests.
  • You'll be able to reel in more local customers as we automatically showcase your reviews on social media and your website.
  • Plus, you still get all the goods from our $49/month Plan.
 
Now, for agency folks:
  • Our 100% whitelabel platform lets you customize reports and you get a centralized admin dashboard.
  • The whitelabel platform is completely customizable with your own domain, logo, and pricing.
  • We charge a flat fee starting at a mere $49/month per client.
  • And here's the kicker: as you scale up and bring in more clients, you can score up to a whopping 50% discount.
 
Just wanted to let you know, if you're into exploring other options, I've got a recent article covering the top 7 Moz Local alternatives.
 
Did I address all your concerns around Moz pricing? If you're intrigued by what ReviewGain has to offer, you might want to check out our website.
 
Or you can start your 14-day free trial. Signing up is as easy as entering your email - no credit card or phone number required. In just 30 seconds, you'll be up and running faster than a cheetah on roller skates!
About the Author
Hugh Kumar, Co-founder of ReviewGain.
Hugh Kumar

Hi! I'm the co-founder of ReviewGain, I like helping small businesses get an awesome online reputation!
Before starting ReviewGain, I used to write a SaaS newsletter, that's where the writing bug bit me ✍️
When I'm not working, you can find me chatting with people on LinkedIn 😊
I'm a big foodie but I burn all the calories on treks!