Who should read this article?
Hey there, local businesses and marketing agencies! Are you struggling with Moz Local and looking for alternatives, I am here to save the day (or at least the next 10 minutes of your life).
As a marketing expert, I know how crucial it is to stay on top of your business listings. That's why I'm excited to share with you the top 7 Moz Local alternatives that you need to check out.
Here are 4 things you'll get from this blog over the next 10 minutes:
- Find out why Moz might not be the one for you (5 reasons, to be exact).
- Discover 7 killer alternatives to Moz that you might not have considered.
- Get the lowdown on the pros, cons, and prices of each Moz competitor.
- Save time and money by finding the right tool for your business.
We're going to dive into each of these Moz alternatives and make sure you're ready to manage your listings and reviews like a boss.
In the end, I'll drop my two cents on the ultimate Moz alternative for small-medium businesses.
So, grab a snack, kick back, and let's get this party started!
Oh, and before I forget, here's a sneak peek of everything we're gonna cover. If you only care about finding the best tool, feel free to skip ahead. But seriously, stick around for the whole thing - you might just find the tool of your dreams!
- 5 Reasons to Consider Moz Alternatives
- How will we evaluate each Moz Competitor?
- Moz Alternative #1 - ReviewGain
- Moz Alternative #2 - Podium
- Moz Alternative #3 - Yext
- Moz Alternative #4 - Birdeye
- Moz Alternative #5 - BrightLocal
- Moz Alternative #6 - Reputation.com
- Moz Alternative #7 - Synup
- Which Moz Competitor is Best for Local Business and Marketing Agencies?
5 Reasons to Consider Moz Alternatives
Here are 5 reasons why you need to be looking at Moz Alternatives:
👉 Citation updates are sloooooow: Seriously, I'm talking weeks, sometimes even months. And sometimes, even if your citations need updating, Moz won't do it. They'll just show up as correct in the UI, which is beyond frustrating when you're running a business.
👉 Customer support is a nightmare: If you need help, good luck getting a response. And if you're unhappy with the service, don't expect to get a refund.
👉 Canceling is a pain: It can be a real pain to figure out how to cancel, and even if you think you've done it, you might still end up getting charged. Check out this G2 review by a small-business owner:
“They make it very difficult to cancel and mislead you showing on screen that there is no charge, when actually it does not cancell your billing. Service was poor, taking ages and the submissions were quite inaccurate.”
Oh, and speaking of cancellations, if you're itching to know more, I've got you covered in my latest blog about Moz Pricing for 2023. Swing by!
👉 Review management features are lacking: It can help you respond to reviews, but it won't do much to help you get more reviews or market them to attract new customers.
👉 Data is unreliable: The data Moz uses might not be accepted by citation platforms. That's a big problem, especially if you're trying to manage your citations. You might want to consider other options like Whitespark or Yext for this.
Btw, I recently dropped a 2023 Moz Local review with 3 pros and 5 cons, perfect if you're into that for small-medium businesses & agencies.
Now that you know what's wrong with Moz, you can jump directly to our Moz Competitors section.
If you're not in a hurry, I'll also briefly describe our evaluation criteria so you know we're doing a fair job at evaluating these tools.
How will we evaluate Moz Alternatives?
Let's find the perfect match for you by asking the right questions:
Can it get you more love? ❤️
That's right, we're talking about reviews.
Positive reviews are the backbone of your business, so any Moz Local alternative worth its salt should make it easy to generate them on major review sites.
Plus points if it allows you to send review requests via SMS and email campaigns!
Positive reviews are the backbone of your business, so any Moz Local alternative worth its salt should make it easy to generate them on major review sites.
Plus points if it allows you to send review requests via SMS and email campaigns!
Can it help you keep up appearances? 💄
Keeping tabs on your online reputation is crucial.
Look for a tool that can alert you whenever new reviews are posted, so you can stay on top of the conversation and make the right impression.
Look for a tool that can alert you whenever new reviews are posted, so you can stay on top of the conversation and make the right impression.
Does it help you save time? ⏰
Time is money, and you don't want to waste it on tedious tasks.
The tool should have automation features that help you streamline your SEO process.
It should also provide easy-to-understand reports that save you time in analyzing data.
The tool should have automation features that help you streamline your SEO process.
It should also provide easy-to-understand reports that save you time in analyzing data.
Can it make you more money? 💰
Let's cut to the chase - you want a tool that will help you make more money.
A key part of your online marketing strategy should be customer reviews,
so look for a Moz competitor that can help you market your reviews and bring in cash.
A key part of your online marketing strategy should be customer reviews,
so look for a Moz competitor that can help you market your reviews and bring in cash.
Can it protect your honor? 🛡️
Negative reviews can tank your business.
Look for a Moz competitor that helps you respond to them on time, making your customers feel heard and valued.
Plus, potential customers who read your responses are more likely to trust you!
Look for a Moz competitor that helps you respond to them on time, making your customers feel heard and valued.
Plus, potential customers who read your responses are more likely to trust you!
Will they treat you right? 🤝
A slick interface is great, but when you have questions or concerns, you want to know there's someone you can turn to.
Make sure any tool you consider has quality support to keep you feeling valued.
Is it worth the investment? 💸
Finally, affordability is key. You want a Moz competitor that will give you the most bang for your buck.
Keep an eye out for tools that offer great value for small-medium businesses.
Now that you know how we will evaluate each tool, let's see what our top Moz competitors have to offer.
Moz Local Alternative #1 - ReviewGain
Overview
ReviewGain is a fantastic alternative to Moz, built specifically for small-medium businesses and agencies.
With a free 14-day trial and no credit card required, it's easy to get started.
Now see, I know this blog is hosted on reviewgain.io so of course I think ReviewGain is great. But hear me out, I would back up my love with cold hard facts. Let's dive in to see the strengths and weaknesses of ReviewGain.
ReviewGain Pros
ReviewGain allows you to request reviews via SMS and email, using customer information to get you 33% review rates.
Real-time review alerts help you monitor all relevant review sites, so you don't miss out when new reviews are posted.
It generates stunning social media posts and automatically displays testimonials on your website, helping you attract and convert visitors into paying customers.
ReviewGain's sentiment analysis is awesome! Their tag clouds are super easy to read and way more fun than those boring old text-based reports.
ReviewGain's AI-powered review responses help you respond to all of your reviews in under a minute, improving your response rates.
ReviewGain gives you a total whitelabel deal, meaning you can offer rep management services using your domain, logo, and pricing. 100% yours!
ReviewGain Cons
ReviewGain does not offer enterprise-level features like knowledge graphs and knowledge tags.
ReviewGain may not work well for mid-market or enterprise companies with more than 200 employees.
ReviewGain Pricing
- For smaller businesses: ReviewGain offers a low-cost option for businesses with less than 5 locations at just $49/month. You also get 100 SMS review requests and 1000 Email requests bundled into the plan.
- For medium-sized businesses: ReviewGain offers a Growth plan for businesses with up to 20 locations at just $79/month. You also get 500 SMS review requests and unlimited Email requests bundled into the plan.
- For agencies: ReviewGain offers a 100% whitelabel so you can offer reputation management under your domain, your logo, and your pricing. And get this, our prices start at just $29/month per client, giving you a great margin, and we'll act as your 24/7 tech team.
If you like what you see, check out the full ReviewGain whitelabel platform & pricing.
Is it a good Moz competitor for local businesses?
Certainly YES!
ReviewGain is specifically designed and priced keeping local business and small-medium marketing agencies in mind.
It gives you exactly the tools you need to get and maintain a stellar online reputation, so you never pay for features you don't use.
Plus, it offers incredible customer support, we'll hold your hand through the whole process if you need it.
You can quickly check out our website. If you like what you see, you can sign up for a free trial.
Moz Local Alternative #2 - Podium
Podium Overview
So, I tried Podium - this communication and review management platform that businesses use to handle customer interactions - and here's what I found.
Podium has some pretty nifty features that enable businesses to collect and manage customer reviews, communicate with customers through text messages and webchat, and analyze customer feedback to improve their reputation.
But is it worth it? Let's take a look at some pros and cons.
Podium Pros
- I have to admit, Podium's text messaging system is pretty cool. It's like texting with a real human on the other end. And customers can actually respond! Plus, the review text messages sent through Podium are effective in improving search engine position and increasing reviews.
- Podium's ability to automate simple customer communications drives more reviews to businesses. So, if you're looking to boost your reputation, this could be a good tool to consider.
Podium Cons
- Now, here's where things get a bit tricky. Some users have reported missing leads and issues with review invites not reaching the targeted inbox. That's definitely not good for business.
- Another downside is Podium's customer service. Let's just say it can be lacking at times. Some users have experienced poor communication and follow-up after signing up for the service. Not exactly the kind of support you want when you're paying a premium price. This review by Erik summarizes Podium's customer support perfectly:
- Canceling the service can be a real headache. Some users have reported that Podium ignores their correspondence and continues to charge their credit card. Yikes.
- And let's not forget about the pricing. Podium can be pretty expensive compared to competitors offering similar services for a fraction of the cost. So, unless you have a big budget to play with, this might not be the right choice for you.
- Finally, some users have expressed concerns about the validity of Podium's claims, with SMS review requests not being received by clients and friends. Hmm, not exactly confidence-inspiring.
“Trying to cancel with Podium is the worst experience we've ever had with a company. My partner had to pretend to be a new client prospect to get Podium to help us because they will dodge and outright ignore correspondences about cancelling service.”
Hey, if you're into Podium but got concerns, I've got you covered! Check out my blog on the top 7 Podium alternatives. It might just help you out!
Podium Pricing
Free Trial: Access Podium for 14 days for free! No credit card required.
Essentials: For $289 a month, you'll get webchat and text-marketing features that are good for small businesses or the self-employed. You'll only have access to 1,000 contacts, and you can only add up to 3 team members.
Standard: The price jumps up to $449 a month, but at least you get unlimited contacts and team members, plus website reporting and review campaigns. But let's be honest, you could probably find a better platform with similar features for a fraction of the cost.
Professional: For a whopping $649 a month, you'll get "advanced" business solutions. But really, all you're getting is some automation and personalized FAQs. Is it worth it? Definitely not.
Want to know how much Podium really costs? Check out my blog where I break down all the deets on Podium pricing structure.
Is it a good Moz competitor for local business?
A definite NO!
Podium is famous for its review generation + texting capabilities. And it charges $449/month just for these.
And they make you pay for personalized onboarding and have atrocious customer service.
There are much more affordable alternatives like ReviewGain that offer the same review generation and texting features starting at just $49/month. Unlike Podium, ReviewGain cares more about its customers than investors (we have none!).
Hey, btw, if you're interested in knowing all about Podium, you should totally check out my Podium Review. I cover the awesome features (my top 3) and also spill the beans on the not-so-great aspects (the worst 5).
Ultimately, Podium is not worth the exorbitant cost for what it offers. Don't let the flashy website fool you - there are better tools out there.
Moz Local Alternative #3 - Yext
Yext Overview
Yext is a directory listing software that helps businesses make sure their listings are accurate and consistent across various directories.
It does this by monitoring for duplicate listings, notifying users of reviews, and suppressing unwanted listings.
Yext is used for citation building/management, local SEO, and social media management.
Yext Pros
- Yext's network of directories is vast, which is great for SEO if you're subscribed. This is probably the most attractive feature of Yext.
- Yext automates the incredibly tedious task of managing directory listings. It's straightforward and allows users to fill in the blanks, upload pictures, connect accounts, and submit. This feature saves a lot of time.
- Yext detects duplicate listings and presents them side-by-side, giving users the ability to choose what to do with them.
Yext Cons
- Terrible Customer Support: Yext's support has been called "pathetic" and "almost nonexistent." Multiple users have expressed their dissatisfaction with the company's support. This Yext review really hammers it in:
- Tough Onboarding: Users have had trouble using the software, including a laughable onboarding process and an interface that isn't intuitive.
- Way too Expensive: The price of Yext is astronomical, with the review + listings management package starting at $999/year. This is just too much for small businesses, especially since annual contracts are required.
- Complicated Process for Connecting to Clients' GMB: As an agency, connecting clients' GMB to Yext can be challenging, as admin access is required and there's a specific process that involves contacting Yext's support team.
“They had zero interest in anything other than collecting payments and closing deals. There was no support and nobody cared that we were paying for something that didn't work."
Are you considering alternatives to Yext but don't know where to start? My blog on the top 7 Yext alternatives might be just what you need to make the right choice.
Yext Pricing
The Emerging Starter Package costs $4 per week or $199 annually. It lets you add your listing to a whopping 30 sites (but not Google, Facebook, or Yelp).
The Essential Plus Package costs $9 per week or $449 annually. It lets you add your listing to 9 important sites, including Google, Facebook, and Yelp but still leaves out some big ones like TripAdvisor and Yellowpages.
The Complete Standard Package costs $10 per week or $499 annually. It includes everything in the Essential Plus Package and also adds your listing to an additional 34 sites. Plus, you get some analytics tools to track profile views.
The Premium Advanced Package costs a whopping $19 per week or $999 annually. It includes everything in the Complete Package, plus review monitoring and website widgets. Sounds fancy, but it's quite pricey.
Interested in understand the cost of Yext in detail? You can jump over to my Yext pricing blog.
Is it a good Moz competitor for local business?
Yext's okay for listings management, but let's be real here:
their mandatory yearly contracts can seriously drain your pockets - like, $1000s/year kind of drain.
And to make things worse, their customer service is meh, and the platform itself is kind of confusing.
Don't get me wrong, if you want to keep your listings up-to-date in a snap, Yext can do the trick, but there are definitely better options out there.
Btw, if you want to compare Moz and Yext head on, head on over to my Moz vs Yext vs ReviewGain blog.
Moz Local Alternative #4 - Brightlocal
Brightlocal Overview
If you're looking for a tool to help with local SEO and reputation management, you might have stumbled upon Brightlocal.
It offers some features like rank tracking, competitor insights, and a dashboard to view a client's digital presence.
But is it really worth it? Let's weigh the pros and cons.
Brightlocal Pros
- Rank Tracker (Geo Grid) and GMB report for keyword rank tracking: This feature provides a complete picture of the pros and cons of the digital footprint and competitors, making smart decisions on marketing and SEO possible. Not bad, right?
- Listing Management: One of the most popular features of Brightlocal is its listing management tool. It allows businesses to manage their business listings on various directories, including Google My Business, Yelp, Facebook, and more. This helps businesses to ensure that their business information is consistent across all directories.
- Simple dashboard: With Brightlocal, you can provide your clients with a simple dashboard that shows their digital presence in one location. That's pretty convenient.
Brightlocal Cons
- Limitations on Reputation Manager: Now, this is where things get a bit tricky. Brightlocal has some limitations on its reputation piece and there is an extra cost to use the keyword grid or SMS review invites. Not very wallet-friendly, right?
- Inaccurate Reporting: Several customers have complained about the accuracy of Brightlocal's reporting tool, claiming that the data is 80%+ inaccurate. This can be a significant drawback for businesses that rely on accurate reporting to make data-driven decisions.
- Poor Customer Support: Some customers have reported having poor experiences with Brightlocal's support team. They claim that it is difficult to get in touch with the support team and that their issues were not resolved on time. Not very reassuring, huh?
- No Refunds: If you're not satisfied with the product, you're out of luck. Brightlocal's policy is not to refund fees, even if you purchased the yearly plan and used the software for only one minute, hour, or day.
- Difficult to Cancel: Canceling your subscription can be a hassle, with some customers reporting having issues canceling their subscription. That can be frustrating if you're no longer satisfied with the product.
Brightlocal Pricing
Single Business Plan: $35/month, up to 3 locations, limited to 3 reports, 10 Google Business Profile Audits, and 1 Local SEO Audit report. Citation Builder is pay-as-you-go.
Multi Business Plan: $60/month, up to 6 locations, limited to 6 reports, 30 Google Business Profile Audits, and 6 Local SEO Audit reports. Citation Builder is again pay-as-you-go.
SEO Pro Plan: $90/month, up to 100 locations, limited to 100 reports, 100 Google Business Profile Audits, and 20 Local SEO Audit reports.
Extra credits can be purchased if you run out of local search grid credits, and extra Citation Tracker and Monitor Reviews reports can also be purchased
Also, Active Sync is an add-on service that costs an additional $8 per location, per month. You also need to pay extra for SMS review requests.
Is it a good Moz competitor for local businesses?
Yes!
If you're looking for an effective Local SEO tool, Brightlocal is a solid alternative to Moz. It's got everything you need for listings and review management, all in one place.
The only downside I can see is that they've got some sneaky hidden costs. Their plans come with limited credits that you'll end up overpaying for, and you'll have to shell out extra for SMS credits - which are crucial for getting more reviews.
That being said, there are other Moz alternatives out there that offer better deals. For example, ReviewGain's $79/month plan includes 500 SMS and unlimited emails. That means you don't have to worry about paying extra for SMS or email credits.
Moz Local Alternative #5 - Birdeye
Birdeye Overview
Birdeye is a review management software that helps businesses generate and monitor reviews across various online platforms such as Google, Facebook, and Yelp.
It also offers customer experience solutions to help businesses engage with their customers, collect feedback, and track their brand reputation.
Birdeye Pros
- Customizable Reviews: Birdeye allows businesses to customize their reviews to fit their brand and the needs of each client, making it easier to cater to a wider variety of clients.
- Review Automation: Automating the review process saves time and energy and allows businesses to send out requests for customer reviews more efficiently.
- Feedback Consolidation: Birdeye consolidates feedback about a brand from different channels into one interface, making it easier to track feedback from both customers and competitors.
Birdeye Cons
- Birdeye's customer service is a bit of a letdown. Businesses might find it difficult to troubleshoot issues they encounter with the platform.
- Pricey platform: Honestly, I think Birdeye is way too expensive for what it offers. Their listings + review management costs $299/month, which I find outrageous.
- Lengthy contracts: Birdeye locks businesses into year-long contracts, which can be problematic if the platform doesn't deliver the promised results.
- Inconsistent review generation: Some businesses report that Birdeye's review generation system does not work well, with one business reporting that they only received one review in a month after switching to Birdeye.
If you're considering moving on from Birdeye, you won't want to miss my latest blog post covering the top 7 BirdEye alternatives.
Birdeye Pricing
Standard Plan: Starts at $299/month for features like listings, reviews, and campaigns. But wait, that's just for one location! Gotta pay more for each additional location.
Professional Plan: Want to interact with customers and have more features? Well, that'll cost you $399/month for one location.
Premium Plan: You won't know how much it costs until you request a custom quote. It includes surveys, ticketing, insights, and benchmarking.
Got questions about Birdeye plans? Come on over to my Birdeye pricing blog and let's chat about it over a virtual cup of coffee.
Is it a good Moz competitor for local businesses?
Absolutely NOT!
So, if you want to pay a premium price for some pretty standard features, go ahead and give Birdeye a shot.
Sure, it's a decent tool for reputation management and customer communication, but their pricing is outrageous. It's like they're trying to rob you blind. Save your money and go for something more reasonable like ReviewGain (* wink *).
Moz Local Alternative #6 - Reputation.com
Reputation.com Overview
Reputation is an review management software that helps businesses manage their reputation by monitoring and responding to customer reviews across various platforms.
It has features such as brand management, review monitoring, social media management, and competitive analysis.
Reputation.com Pros
- Reputation offers a centralized location to monitor and respond to customer reviews across multiple platforms, which saves time and effort.
- The software provides insights into a business's online reputation, including where they're excelling and where they need to improve.
Reputation.com Cons
- Reputation has poor customer service, as mentioned by multiple reviewers. Their account management is unresponsive, and it takes weeks to set up new programs.
- Technical problems on their end cause functionality issues, and the set-up process for their survey program is taxing. Marilyn nailed all their tech issues in this Reputation review:
- There is a lack of follow-up and too many people in the mix, which makes it difficult to complete items or have updates pushed through.
- The system does not always save profiles, and changes do not occur across all platforms.
- The social media tools could be better, especially with a planning/grid option for Instagram.
“Photos disappear from profiles, changes do not occur across all platforms, incorrect info populates and their system won't save the profile, have to get them to push the updates through."
Reputation.com Pricing
$99 per year plan: You get basic removal from online directories, but not much else. It's like ordering a pizza with only one topping. Boring!
Other plans are not public: So who knows how much they cost or what they include? It's like trying to buy a mystery box. Who wants that?
Is it a good Moz competitor for local business?
I don't think so!
It's mostly geared towards those enterprise customers. They'll only give you a price if you ask, which is a pain if you're just a small-medium business.
Honestly, it's not worth the hassle for most of us. Plus, it's got the same crappy customer service as Podium and Birdeye, and it's a total ripoff.
Moz Local Alternative #7 - Synup
Synup Overview
It offers various features such as syncing directories with Google, responding to reviews, automating posts, managing listings, and local search presence.
Synup has an excellent customer support team that resolves issues quickly and effectively.
Synup Pros
- Directory Sync: Synup helps businesses sync their directories with Google, which ensures that their listings are accurate and consistent across various platforms.
- White-label service: Synup provides a white-label service, which allows marketing companies and agencies to use their tool and rebrand it as their own. This can help businesses to offer a wider range of services to their clients.
- Automated Posting: Synup allows businesses to automate their posts, which saves them time and effort while ensuring that their social media profiles are regularly updated.
Synup Cons
- Annual Subscription: Synup requires businesses to sign up for an annual subscription, which makes it challenging to bring on clients in the middle of the year.
- No Free Trial: Synup does not offer a free trial, which means businesses have to invest in the tool without trying it out first.
- Bad customer care: Multiple reviews indicate that Synup's support is not up to par, with long wait times and language barriers being some of the common complaints.
- Billing issues: Several users have reported being improperly billed by Synup, with no accounting or itemized invoice provided. Additionally, Synup has failed to follow through on promised refunds in some cases.
- Pricing: Some users find Synup's pricing to be high compared to other similar tools in the market.
Synup Pricing
Synup pricing is not transparent. To even get a quote, you need to contact their sales team.
According to reports, their basic package for single-location SMBs is $30 per location.
Oh, and if you're curious about diving into the nitty-gritty of Synup costs for 2023, my blog's got you covered! Check it out if you're weighing your options with Synup.
Is it a good Moz competitor for local businesses?
Maybe!
Synup's got some pretty sweet listings management features, but here's the deal: their pricing isn't exactly transparent.
I mean, come on, doesn't it seem a little shady that they're not being upfront about how much their service costs?
Oh, before I forget, have you checked out my Synup Review? It's packed with insights into the good features (my top 3 choices) and also sheds light on some serious flaws (worst 5).
Which Moz Competitor is Best for Local Businesses and Marketing Agencies?
It's time to bid adieu to Moz and look for a more cost-effective and efficient tool for your business or your clients. But which of the top 7 Moz alternatives would be the best fit for your business?
Look, every business has its own unique needs, so there's no magic formula that works for everyone.
But if you're a local business owner or if you have clients that are small-medium businesses,
ReviewGain would be a great fit for you, here's why:
But if you're a local business owner or if you have clients that are small-medium businesses,
ReviewGain would be a great fit for you, here's why:
✅ Need more 5-star reviews? No problem! Personalize your email and SMS review requests and watch your review count skyrocket by 10-15 each month.
✅ Want to stay on top of your online reviews? Receive review alerts for every new review posted on connected sites.
✅ Curious about your customers' opinions? ReviewGain's hardworking AI analyzes all of your reviews and creates a colorful word cloud that shows you exactly how your customers feel about you.
✅ Want to turn your reviews into revenue? With ReviewGain's reputation marketing features, you can easily share your reviews on social media and your website, attracting more potential customers and increasing your sales.
✅ Worried about negative reviews? ReviewGain's auto-suggested human-like responses help you craft the perfect reply to all of your reviews in just 5 minutes.
✅ Want to offer reputation management services? We offer a 100% whitelabel platform so you can offer reputation management to your clients under your domain, your logo, and pricing starting at just $29/month. Hey, if you want to dig deeper, you can check out our whitelabel features.. Trust me, they're worth a look!
✅ And the best part? ReviewGain costs just $49/month! Plus, our team is always available to help with any issues you may have, and we'll get back to you within an hour!
Tired of using Moz and ready to try something new for your review management? Make sure to check out ReviewGain.
Or you can start your 14-day free trial in just 30 seconds by signing up with your email - no credit card required!